Privacy policy

Last updated: October 5, 2026

New East West FASHION ("we," "us," or "our") is committed to protecting the privacy of visitors and customers. This Privacy Policy explains what personal information we collect, how it is used, and the choices available to you.

Information We Collect

Provided directly by you:

  • Name, email address, and phone number
  • Billing and shipping address
  • Payment details (processed securely — see Payment Information below)
  • Order history and support communications
  • Information submitted through contact forms, our Return Center, or live chat

Collected automatically:

  • IP address and approximate location
  • Browser and device type
  • Pages visited, time on site, and referring source
  • General browsing and shopping behavior, gathered through Shopify's built-in tools and Google Analytics

How We Use This Information

Collected information is used to process and fulfill orders, respond to customer support requests, improve website performance using aggregated data, detect and prevent fraudulent activity, and meet applicable legal obligations. We do not sell personal information to third parties.

Information Sharing

We share information only with service providers who support our operations:

  • Shopify — e-commerce platform and order management
  • Google Analytics — website traffic analysis
  • Shipping carriers (USPS, UPS, FedEx) — order delivery
  • Payment processors — secure transaction handling

These providers are contractually restricted from using customer data for any purpose beyond the services they provide us. Information may also be disclosed where required by law or to protect our rights, customers, or the public.

Cookies

Our website uses cookies to support core site functionality, retain shopping cart contents, and gather analytics through Google Analytics. These cookies do not personally identify individual visitors. Cookies can be disabled through browser settings, though certain site features, such as the shopping cart, may not function correctly without them.

Data Retention

Personal information is retained only as long as necessary to fulfill orders, provide support, and meet legal and accounting requirements.

Payment Information

All payment transactions are processed through a PCI-DSS compliant gateway. Complete card numbers are not stored on our systems.

Your Privacy Rights

Depending on your state of residence, applicable U.S. privacy laws may provide rights regarding your personal information, including the right to know what information has been collected, to request its deletion, and to opt out of the sale of personal information. New East West FASHION does not sell personal information. To exercise applicable rights, contact us using the information below; identity verification may be required.

California residents are covered under a dedicated CCPA Notice, which provides full detail on data categories collected and how to submit a request.

Children's Privacy

This website is not directed at children under 13, and we do not knowingly collect personal information from this age group. If such information is identified, it will be deleted promptly.

Policy Updates

This Privacy Policy may be revised periodically to reflect changes in our practices or applicable law. Updates will be posted here with a revised "Last updated" date.

Contact Us

Email: info@neweastwestfashion.shop
Phone: +1 347-561-7756
Address: 123-01 Liberty Ave, South Richmond Hill New York 11419, USA
Business Hours: Mon – Sat, 10 AM - 8 PM | Sun, 11 AM - 7 PM (EST)